CFL Marketing Rep collects corporate award for most registrants

The National Community Foundation (NCF) held its fun run/walk ‘Kouwi Sent Lisi’ last Sunday and this year proved to be another success. Each year the activity is given a health theme, and is used as an opportunity to provide participants with information on a specific area of health concern, while promoting NCF programmes and services. This year’s event “Kouwi Sent Lisi… For a healthy Heart” emphasized the importance of the heart as the single most important muscle in the body, and the importance of walking to keeping it in shape.

Hundreds of supporters young and older came out in support creating a sea of white and blue along the route which began at Mega J, went through Union, Corinth and back to Mega J. At the finish line participants received on-site medical testing and healthy product samples while prizes were awarded in various categories to participants, volunteers and companies who contributed to the success of the event. For the second year in a row Consolidated Foods LTD (operators of Super J IGA and Mega J) took home the prestigious Corporate Participation Award for the largest number of registrants. CFL is an ardent supporter of the work of the NCF and the company’s relationship goes beyond an annual contribution of EC $25,000 which helps to fund the work of the organization. It extends to Kouwi Sent Lisi through product donations, prizes, tents and use of the Mega J facility. CFL through the Super J IGA brand has an active lifestyles focus and so the company rallied staff to register for the event and participate.

Eldest participant receives Super J Green Bag Hamper prize

“We know many of our customers are engaged in exercise and fitness and so we actively support these events as an opportunity to give back to them,” said Nadia Rudolph of CFL’s Marketing department as she received the award on behalf of the company.

The National Community Foundation is a philanthropic, community based, non-governmental, not-for-profitorganization geared towards ensuring a better quality of life for the disadvantaged in St. Lucia, particularly those in need of health and medical care. The organization operates on the basic humanitarian principles of volunteerism and giving with purpose, targeting a wide cross section of persons who at risk or disadvantaged. Kouwi Sent Lisi organized by the NCF  as a precursor to the national telethon which is the NCF’s major fundraiser for its many projects and programmes.

Super J Cul-de-Sac customers get FREE medical testing

The seriousness of high blood pressure as a leading risk factor for deaths and illnesses worldwide was brought to the fore this week as the world observed World Health Day on Sunday under the theme ‘Hypertension – treatable and preventable’.

Throughout this week the Community Nurses of Region eight B which comprises the Bexon, Entrepot and Ciceron Wellness Centers have been actively engaging their communities on matters relating to hypertension. On Wednesday the Bexon team used the opportunity to meet, share information and discuss causes and consequences of hypertension with customers shopping at a Super J IGA Cul de Sac. They provided information on how to prevent hypertension and related complications. Customers were encouraged to check their blood pressure and to follow the advice of health-care professionals.

Nurse Alicia Baptiste who coordinated the event says “the activity at Super J today is to emphasize the importance of prevention, early detection, and appropriate treatment, follow up and control of hypertension to stop the cardiovascular disease epidemic.”

The event spanned the entire day as Super J IGA customers from the Morne, Cul de Sac and environs made use of the free medical testing and counseling offered by the nursing team. Customers were very happy to receive tips on managing the disease which included: reducing salt intake, eating a healthy diet, avoiding harmful use of alcohol, engaging in regular physical activity and maintaining a healthy body weight.

Nurse Baptiste commended Super J IGA for assisting their Community Outreach Programme. She says “Bexon and other surrounding communities are sometimes forgotten, this is why it is important to bring the issue of hypertension to them today.”

World Health Day is celebrated annually on April 7 to mark the anniversary of the founding of the World Health Organization WHO in 1948. Each year a theme is selected that highlights a priority area of public health concern throughout the globe.

Did you know that Super J IGA is donating $500.00 in groceries to a deserving charity or school on behalf of one big- hearted customer?

Yes! You heard right… $500.00 in groceries to make this Easter a little brighter.

All you have to do is go to www.facebook.com/superjslu , like the page and  answer the following question:

“Why does your school or charity deserve $500 worth of groceries from Super J IGA Supermarkets?”

It’s that simple… Tell us about it! Post your answer on our Facebook wall in any form; a video, a few brief lines or even a picture will do. Let’s make interactive!!!

Super J IGA wants to help you  to let HOPE shine for those who need it most this Easter.

That’s not all… there is also something in it for you! If your school or charity is chosen you will walk away with 20,000 Super J Loyalty Points!!

The post with the most likes will be deemed the winner. So SPREAD THE WORD! Tell your friends, Tell your family… Help us to let hope shine this Easter.

Just one more way to be better every day with Super J IGA and Ti JS.

Dunstan Demille-CFL Perishables Manager speaks to SALCC agricultural students

Last month, a team of students from the Sir Arthur Lewis Community College- Division of Agriculture, accompanied by the Division Dean, Mr. Anthony Bonaparte, visited the northern produce buying depot of Consolidated Foods Ltd. (operators of Super J IGA supermarkets and Mega J), in order to get a firsthand experience of the buying/ post-harvest process.

As one of the leading purchasers of agricultural products (produce, livestock, eggs, poultry, broiler and value added products) in Saint Lucia, Consolidated Foods Ltd (CFL) is fully aware that good agricultural practices and agricultural development is directly linked to the company’s ability to continue to meet the demands of customers for fresh wholesome agricultural products.  More so the company is keen on working with schools and organisations in helping to develop a cadre of future Agricultural professionals.

In that light, CFL Perishables Manager, Dunstan Demille led the students on the tour where we showed them the processes involved in getting the product from the farmers’ to the consumer.

During the visit Demille reiterated CFL’s commitment to nurturing young farmers and equipping with them with the best agricultural practices to ensure their ultimate success in the industry.

“CFL’s role goes far beyond providing a market for farmers and producers through the nine Super J IGA stores and Mega J. It also focuses on providing some key support structures which are helping to shape the future of Agriculture in St. Lucia.  Presently, through our the Agriculture in Schools Programme HOPSSS programme which we sponsor we have the opportunity to work closely with budding farmers at primary and secondary schools  in Saint Lucia on a regular basis” said Demille to the gathering of young agriculturists.

Bonaparte felt that the visit to CFL was timely as the courses currently offered by the Sir Arthur Lewis are focused mainly on production. Both Bonaparte and Demille agreed that in order for the students to gain a true understanding of the industry, understanding the post harvest process was necessary. “While students have a great understanding of production related issues, there is still a need for understanding of grading, standards, and measurement systems as well as overall quality control” said Mr. Bonaparte.

After their visit to the produce buying depot, the group then proceeded to Super J IGA Sunny Acres supermarket where they had a glimpse of the final step in the post harvest process- the product before it reaches the consumer.

Overall students deemed the visit as very beneficial. They were able to gain a greater understanding of the amount of market side of the business and the hard work, sacrifice and dedication required in this field. They have a more comprehensive outlook on Agriculture and farming as a field of endeavour as they realize that there is a lot of scope in this industry.

    CFL Marketing Team with Faces of Cancer

Tomorrow Saturday a team from Faces of Cancer will be on the Boulevard creating awareness and raising funds. This as the group prepares to observe Monday February 4th as World Cancer Day.

Super J IGA continues to strengthen its relationship with the group and has donated a number of pink items (pouches, reusable bags, bracelets, bandanas) to the group which will be sold on Saturday. The funds raised will help the group with its various programmes for persons going through treatment.

In the last few months Faces of Cancer has seen a remarkable increase in persons volunteering and indicating support for the group. Stevie Theophane credits this to the Yoplait Walk for Cancer and the efforts of Super J IGA to bring attention to the cause.

Faces of Cancer is a very active Cancer Support group, focused on helping newly diagnosed patients, those in treatment, survivors and terminal patients, while creating awareness of breast cancer through education. Some of the groups’ interventions include accompanying newly diagnosed patients to their doctor’s visit, providing comfort and teaching coping skills. For patients undergoing treatment the group provides chemotherapy support and household support (house cleaning, grocery shopping and meals).

Bocage Combined School Chorale

I’m sure you will agree that there is nothing sweeter than the voices of children singing about Christmas!

On Wednesday December 5th, customers shopping at Super J IGA Sunny Acres and La Clery Supermarkets were treated to the melodious voices of the Bocage Combined School Chorale.

“During the festive season there is an abundance of events and promotions taking place island-wideand sometimes the true meaning of Christmas gets lost. When the Bocage Combined School Chorale approached us we thought it would be a perfect opportunity to give our valued customers a trip down memory lane. It was also an opportunity to showcase the children’s raw talent.” says Sancha Raggie, CFL Marketing Manager.

Christmas is 15 days away and we have many more surprises in store for our valued customers. Over the next few weeks, Santa Claus (with his BAG of JOY!) and Carnival Queen Janelle Desir will be visiting Super J IGA supermarkets and spreading cheer wherever they go. Please check us out on Facebook to find out when Santa Claus is coming to your home store!