27 Customers and a range of Charities Win Super J IGA & Ti J’s Christmas Promotion

CFL's Managing Director Marting Dorville Poses with Drand Prize Winners

CFL’s Managing Director Martin Dorville Poses with Grand Prize Winners.

Last week Super J IGA and Ti J’s dished out $66,400 in prizes to winners of its Christmas 2015 promotions. The promotion dubbed Pass on the Christmas Spirit saw 27 seven customers winning prizes ranging from 50,000 to 1 million loyalty points while charities and nonprofit organizations selected by these customers walked away with varying amounts of cash.

The supermarket’s Christmas promotion was the climax to the company’s Unity in Community Programme which saw staff of the company undertaking a range of community development projects in 2014 funded by CFL.  The promotion was designed to allow customers to qualify to win a prize for themselves and one for a community cause by spending $100 or more at the supermarket or by participating in the company’s Facebook promotion. A staff promotion was also held internally with a similar angle.

Three of the 27 winners won grand prizes of one million loyalty points ($10,000) and EC $2500 for a selected charity.  Addressing the winners at the prize giving ceremony Managing Director of Consolidated Foods Limited Martin Dorville says CFL wants the spirit of giving and receiving to spread throughout the society. He noted that this promotion allowed customers of the supermarket chain to be a powerful force for good.

Sister Antonia of the Holy Family Children’s Home at Ciceron is grateful to the six winners who selected the Home as their nonprofit organization under the “Pass the Christmas Spirit on Promotion”.

She praised Consolidated Foods Limited for raising the institution’s profile and providing invaluable support to the Home over the years.

The promotions continue this year with the Super J IGA Set Sail and Celebrate Valentine’s Promotion already underway. The company says customers can look forward to exciting year of value added promotions.

H.O.O.P.S.S 4th Phase Closing Ceremony and Expository Fair

Anse Ger Secondary Receives Prize For Most Sales

Anse Ger Secondary Receives Prize For Most Sales

Youth in Agriculture continues to be a top priority for CFL. So says Dunstan Demille, Perishables Manager of CFL at the closing ceremony of the Helping Out Our Primary and Secondary Schools (H.O.O.P.S.S.).

Earlier today the St. Lucia Agriculture Forum for Youth (SLAFY), together with its partners, the Inter-American Institute for Cooperation on Agriculture (IICA) and Consolidated Foods Limited (CFL), hosted the Expository Fair and Closing Ceremony at the Car park of the Sir Stanislaus James Building, Waterfront.

Mr. Demille says CFL is honored to be a major contributor to a HOOPSS, a programme which underpins the existing agricultural programmes offered at primary and secondary schools and allows students to be exposed to Agriculture technologies and agribusiness. To date CFL has contributed EC $175,000 to the HOOPSS programme. Currently there are seventeen schools in the programme.

CFL is of the view that good agricultural practices and the creation of a cadre of young agricultural professionals to replace the aging farming population is important to continue to meet the demand of consumers for fresh wholesome quality agricultural produce.

Anse Ger Secondary School Receives Prize For Most Creative Booth at HOOPS Expository Fair

Anse Ger Secondary School Receives Prize For Most Creative Booth at HOOPS Expository Fair

Marigot Secondary School Receives Prize For Most Consistent Producer

Marigot Secondary School Receives Prize For Most Consistent Producer

High Five for Fibre! CFL Donates 100 boxes of Weetabix Cereals to Schools


Marketing Assistant presents Weetabix to Chief Nutritionist

Eating a healthy breakfast gets your day off to a good start. This is one of the key messages which students at schools across the island will be hearing over the next few days as we observe Diabetes Awareness Month.

During a brief presentation held this morning, Marketing and Corporate Communications Assistant, Ms. Maliaka Blanchard presented Ms. Lisa Hunte Mitchell, Chief Nutritionist in the Ministry of Health, with 100 boxes of Weetabix Minis Fruit and Nut. This product will be used for sampling during visits by Nutritionists to various primary schools, to help them understand the benefits of having a healthy balanced diet.

Commenting on the support from CFL and Weetabix, Chief Nutritionist, Lisa Hunte Mitchell said: “Many of us know about the need to maintain a healthy balanced diet but given our hectic lifestyles we often neglect ourselves and forget to have a healthy breakfast. We sometimes opt for less nutritious food while on the go and all of this adds up to poor digestive health. We are excited to be teaming up with Consolidated Foods Limited to raise awareness on Diabetes and the importance of having a healthy breakfast.”

The Weetabix brand of products prides itself on providing high quality, high fiber, and tasty and nutritious breakfast cereals.  Made from 100 per cent wholegrain, Weetabix is the perfect breakfast choice for diabetics and other individuals who are simply looking to increase fibre intake. Not only is it low in both sugar and salt, but with a two biscuit serving containing just 134 calories and fortified with valuable vitamins (Folic Acid, Niacin Riboflavin, Thiamin) and iron, there’s no need to reach for a less nutritious option. Containing 10g of fibre per 100g, Weetabix also contains a significantly higher dose of fibre than all other so-called high fibre foods due to the 6g classification, making it an easy and manageable way to up your fibre intake.

This donation is one of the many ways that CFL is supporting Diabetes Month.  Last week the company donated $8500.00 to the St. Lucia Diabetic and Hypertension Association. This week, customers get 15% off diabetic and cardiovascular medication purchased this week at Super J IGA pharmacies and on Friday, November 14th customers will receive 15% off all prescriptions filled.

The company is also encouraging customers shopping at Super J IGA, Mega J and gl foodmarket to make donations while shopping on Friday (World Diabetes Day). All donations received which will be passed on to the St. Lucia Diabetes and Hypertension Association to support the work of that organisation.

CFL helps Rockets Celebrate Anniversary

RocketsFriday November 7th marked the 10th anniversary of the Rockets Athletic Club, one of the many sports organizations that CFL sponsors.

To mark the milestone the club honored athletes, sponsors and parents at a Special Awards Ceremony at the Coco Palm Conference Room in Rodney Bay. Athletes received awards in the following categories:

  • Sport Man and Woman of the Year
  • Most Outstanding Male and Female athletes in all age categories
  • Most Committed Male and Female
  • Most Disciplined Male and Female
  • Most Improved athletes
  • Most Consistent athletes
  • Special awards

CFL also received Special Recognition for its ongoing assistance to the organization. In photo CFL’s Head of Marketing and Corporate Communications Sariah Best Joseph accepts the award.

Yoplait Walk Kicks off on Sunday

It’s the largest fundraiser for Cancer in St. Lucia and its taking place this Sunday November 2, 2014.

This year’s Yoplait Walk organized once again by Consolidated Foods Ltd.  kicks off from Mega J to Pigeon Island at 6am.  Over 2000 persons are expected to be in attendance; pledging their support to the event while winning exciting prizes.

Now in its seventh year, the walk which is organized to raise funds for breast cancer awareness and treatment continues to receive tremendous support from the corporate sector. Last year $50,000 was donated to the National Community Foundation as a result of the campaign.

This year’s campaign theme “Friends in the Fight” has resulted in some new partnerships, which means added incentives for those walking, running or riding as part of the event.  Over forty prizes will be raffled for those who register.

The walk will culminate with “Men in Heels – Dash for Cash” a campaign by the WAVE to highlight breast cancer in Men. The event will take the form of an ‘obstacle course race’. Participating men will race for the cash at the finish line, by completing the entire obstacle course in a pair of heels (minimum of 3 inches).

All funds raised from the Yoplait Cancer Campaign will be donated to the National Community Foundation and Faces of Cancer to assist women who are affected by the Cancer and require assistance with treatment.


CFL volunteers with Police Officers and Grande Rivere School Principal

CFL volunteers with Police Officers and Grande Rivere School Principal

School can be pretty challenging and with the continuous pressure to do well, a comfortable environment not only makes learning easier, but also increases productivity and creativity. During the rainy season and on rainy days it becomes a problem for the school community at the Grande Riviere Primary School to move from one building to another as there is no connectivity between the buildings. This hinders many an activity as well as the effective operation of the school.

Thanks to a $10,000 grant and the support of the CFL volunteers, this will soon change for the Grande Primary School who are the, Zone D winners of the Unity in Community Programme. The construction of a Walk-under roof to connect the two buildings which house the Grande Riviere Primary School will make life easier for the parents, teachers, students and community groups who use the school.

Last week, CFL volunteers, accompanied by Officers of the Babonneau and Gros-Islet Police stations, carpenters from the National Housing Corporation , parents and teachers of the school could be seen hard at work on the school premises – hand digging holes for the columns, tying steel, mixing concrete and beginning the casting work.

An elated school principal Mauricia Francis says she was touched by the display of selflessness and commitment to this project by CFL. She said, “When we learned that we were the winners of Zone D in the Super J Unity in Community Progamme we were very excited. The Walk-Under Roof is a project that my teachers have been speaking about and thanks to the $10,000 grant from CFL and the added volunteer support it will now be a reality.”

CFL Managing Director Martin Dorville digging hole for column

CFL Managing Director Martin Dorville digging hole for column

CFL’s Managing Director Martin Dorville who led the volunteer team says that when Unity in the Community Programme was created, the intention was to add value to the lives of people in communities across Saint Lucia. “The Grande Riviere school project is a perfect example of Unity in Community, with CFL volunteers working together with parents and teachers of the school, people of the community as well as the Police. We came together and put our hands and hearts into this project. This shows how much we can achieve when we combine our efforts. When this project is complete, the smiles on the faces of the community especially students will be worth the sweat and aching arms which such activities bring.”

Super J IGA’s Unity in Community Programme continues to make its mark in communities cross Saint Lucia by providing financial support and voluntary services to projects geared at enriching lives and improving communities.  The Programme was launched as part of CFL’s tenth anniversary celebrations. It places emphasis on community building through volunteerism.

The final zone, Castries (Zone E) was launched at the start of October and the final date for proposals to be submitted into CFL is Monday November 3rd.

Fire Service reach out with help from Super J IGA

Super J IGA Store Manager Alex Augustin presents hampers to Deputy Chief Fire Officer.

Super J IGA Store Manager Alex Augustin presents hampers to Deputy Chief Fire Officer

The St. Lucia Fire Service is celebrating its 40th anniversary this year with a series of activities. Among them is a hamper drive/outreach programme in communities throughout the island. A number of underprivileged and less fortunate in communities around the island will be the beneficiaries of the hampers, made possible through the long standing relationship between the Fire Service and Consolidated Foods Ltd.

“One of the best ways to get to know the citizens we protect, as well as provide value to the public, is through community service and outreach and this is one of the many ways we will be observing this occasion” noted Acting Chief Fire Officer Lambert Charles during a brief presentation by a team from CFL.

CFL as the parent company of Super J IGA, Mega J and gl food market has enjoyed a long and fruitful working relationship with the Saint Lucia Fire and Emergency Service. The two entities have worked very closely on training for the CFL team on fire safety, fire drills and other emergency training.

Sariah Best-Joseph, CFL’s Head of Corporate Communications noted that CFL is very community focused as is visible by several of the company’s community support programmes, including the Unity in Community Programme which includes staff volunteerism on social change projects.

She says partnering with the Fire Service on such a worthy cause is therefore a natural fit for the retail entity.

A gift to Victoria Hospital from CFL

Sancha Raggie, Marketing Manager of CFL Presents Fans to Victoria Hospital's Executive Director

Sancha Raggie, Marketing Manager of CFL Presents Fans to Victoria Hospital’s Executive Director

Junior Doctors on call at Victoria Hospital (VH) can rest a little easier in their sleeping quarters, thanks to a gift of fans from Consolidated Foods Ltd.  The gift was provided to the unit in response to a request from hospital management citing concerns about heat and mosquitoes given the age of the building where the doctors are located.

Executive Director of VH Jeanette Hughes says “Junior doctors provide an invaluable service by staying in house to see to patients needs overnight. The junior doctors’ sleeping quarters are situated in one of the older buildings of the hospital facility with limited possibility of renovation or installation of air condition units. Within recent months the threat of Chikungunya has been a real concern and some additional fans will go a long way to make the quarters more comfortable for the team.”

Working with one of its Mega J fan suppliers out of the USA, CFL was able to respond very quickly to the request, donating a quantity of twelve fans.  The company understands the gravity of the situation especially given the impact that Chikungunya has been having on the population and the work place.

The Hospital Executive Director was full of praise for the generosity and extremely quick response of CFL to the request.

CFLVolunteers Take On New Project in Micoud

Super J IGA Unity in Community:Zone C

CFL volunteers at Micoud Playing Field

CFL volunteers at Micoud Playing Field

Changing rooms to sporting facilities are basically the equivalent of bedrooms to houses; you can’t have one without the other or at least you’re not supposed to. Thanks to the Super J IGA Unity in Community Programme, members of the Micoud community in collaboration with CFL volunteers, are just a few weeks away from having a brand new changing facility that is accessible to everyone.

Like many other organizations, the Micoud Youth & Sports Council saw an opportunity to get the support of Consolidated Foods Limited to rebuild a proper changing facility on the grounds and submitted the idea as a project under CFL’s ongoing Unity in Community initiative. Shortly after, it was announced that  “The Restoration of the Changing Facility at the Micoud Playing Field” was the winning project out of the ZONE C division.

President of the Micoud Youth and Sports Council, Nadege Jn Baptiste says that the need for a changing facility at Aduka Park has been at the top of the agenda for Micoud for a while. She also notes that some of the problems the new facility hopes to address include the improper use of the drainage on the field and surrounding environments, the threat of sexual harassment and other offences due to the lack of privacy, and theft.

As done with previous Unity in Community zone winnersCFL’s contribution to the Micoud Youth and Sports Council came in the form of a $10,000 cheque donation and the provision of staff labor to jump start the project. Wearing their signature outfits of blue T-shirts and jeans, CFL’s dedicated team of company volunteers journeyed to Micoud last weekend to take on the new challenge.

Marketing and Corporate Communications Officer for CFL, Taluah Girard had this to say about the Unity in Community Project in Micoud:  “There is no feeling like getting your hands dirty to make a real difference in the lives of people and the communities they live in. Projects like these are a natural fit for CFL because they bring people together while helping to positively impact the community.”

Aduka Park acts as the sporting hub for the district of Micoud and its surrounding areas with a multi-purpose court and adjacent football field. The Micoud Youth & Sports Council is highly optimistic that the addition of a proper changing facility will add a huge boost to the development of sports in the Micoud district.


Sponsors thanked for Consistency in Making School sports a Reality

Sariah Best-Joseph Presents a Cheque for $10,000 on Beahalf of Super J IGA

Sariah Best-Joseph Presents a Cheque for $10,000 on Beahalf of Super J IGA

The Inter Secondary School Sports Programme 2014 opened officially last month under the theme “My Education, My Sports, M Life, My Goal”. Twenty eight secondary schools are expected to participate in the activity which will run feature a range of sporting disciplines including basketball, netball, volleyball, cricket and track and field.

Super J IGA continues to be a key partner of the Ministry of Youth Development and Sports where this activity is concerned, a relationship which has spanned over twenty years consistently. This was noted by the Minister of Youth Development and Sports Honorable Shawn Edwards, who pointed to the invaluable contribution of the supermarket chain and other sponsors especially now as the island faces an economic crunch and resources are limited.

In presenting the company’s $10,000 contribution DH Marketing and Corporate Communications Sariah Best-Joseph commended organisers on the theme selected to guide the games this year.

“Youth and Sports are two areas that we are deeply committed to and which captures a large part of our Corporate Social Responsibility budget. We recognise that the business of youth, requires commitment, it requires dedication, it requires resources and most of all sincerity on the part of those who support youth development activities. Our unwavering commitment sponsorship of this programme through sponsorship of the Under 16 Basketball championships for over 20 years is testimony to this,” noted Best Joseph.

Over the next few months secondary school students from across the island will be vying for top places in the various the sporting disciplines. The matches will be held at the VigieMulti Purpose Sports Centre and the Beusejour Indoor facility.