CFL volunteers with Police Officers and Grande Rivere School Principal

CFL volunteers with Police Officers and Grande Rivere School Principal

School can be pretty challenging and with the continuous pressure to do well, a comfortable environment not only makes learning easier, but also increases productivity and creativity. During the rainy season and on rainy days it becomes a problem for the school community at the Grande Riviere Primary School to move from one building to another as there is no connectivity between the buildings. This hinders many an activity as well as the effective operation of the school.

Thanks to a $10,000 grant and the support of the CFL volunteers, this will soon change for the Grande Primary School who are the, Zone D winners of the Unity in Community Programme. The construction of a Walk-under roof to connect the two buildings which house the Grande Riviere Primary School will make life easier for the parents, teachers, students and community groups who use the school.

Last week, CFL volunteers, accompanied by Officers of the Babonneau and Gros-Islet Police stations, carpenters from the National Housing Corporation , parents and teachers of the school could be seen hard at work on the school premises – hand digging holes for the columns, tying steel, mixing concrete and beginning the casting work.

An elated school principal Mauricia Francis says she was touched by the display of selflessness and commitment to this project by CFL. She said, “When we learned that we were the winners of Zone D in the Super J Unity in Community Progamme we were very excited. The Walk-Under Roof is a project that my teachers have been speaking about and thanks to the $10,000 grant from CFL and the added volunteer support it will now be a reality.”

CFL Managing Director Martin Dorville digging hole for column

CFL Managing Director Martin Dorville digging hole for column

CFL’s Managing Director Martin Dorville who led the volunteer team says that when Unity in the Community Programme was created, the intention was to add value to the lives of people in communities across Saint Lucia. “The Grande Riviere school project is a perfect example of Unity in Community, with CFL volunteers working together with parents and teachers of the school, people of the community as well as the Police. We came together and put our hands and hearts into this project. This shows how much we can achieve when we combine our efforts. When this project is complete, the smiles on the faces of the community especially students will be worth the sweat and aching arms which such activities bring.”

Super J IGA’s Unity in Community Programme continues to make its mark in communities cross Saint Lucia by providing financial support and voluntary services to projects geared at enriching lives and improving communities.  The Programme was launched as part of CFL’s tenth anniversary celebrations. It places emphasis on community building through volunteerism.

The final zone, Castries (Zone E) was launched at the start of October and the final date for proposals to be submitted into CFL is Monday November 3rd.

Fire Service reach out with help from Super J IGA

Super J IGA Store Manager Alex Augustin presents hampers to Deputy Chief Fire Officer.

Super J IGA Store Manager Alex Augustin presents hampers to Deputy Chief Fire Officer

The St. Lucia Fire Service is celebrating its 40th anniversary this year with a series of activities. Among them is a hamper drive/outreach programme in communities throughout the island. A number of underprivileged and less fortunate in communities around the island will be the beneficiaries of the hampers, made possible through the long standing relationship between the Fire Service and Consolidated Foods Ltd.

“One of the best ways to get to know the citizens we protect, as well as provide value to the public, is through community service and outreach and this is one of the many ways we will be observing this occasion” noted Acting Chief Fire Officer Lambert Charles during a brief presentation by a team from CFL.

CFL as the parent company of Super J IGA, Mega J and gl food market has enjoyed a long and fruitful working relationship with the Saint Lucia Fire and Emergency Service. The two entities have worked very closely on training for the CFL team on fire safety, fire drills and other emergency training.

Sariah Best-Joseph, CFL’s Head of Corporate Communications noted that CFL is very community focused as is visible by several of the company’s community support programmes, including the Unity in Community Programme which includes staff volunteerism on social change projects.

She says partnering with the Fire Service on such a worthy cause is therefore a natural fit for the retail entity.

A gift to Victoria Hospital from CFL

Sancha Raggie, Marketing Manager of CFL Presents Fans to Victoria Hospital's Executive Director

Sancha Raggie, Marketing Manager of CFL Presents Fans to Victoria Hospital’s Executive Director

Junior Doctors on call at Victoria Hospital (VH) can rest a little easier in their sleeping quarters, thanks to a gift of fans from Consolidated Foods Ltd.  The gift was provided to the unit in response to a request from hospital management citing concerns about heat and mosquitoes given the age of the building where the doctors are located.

Executive Director of VH Jeanette Hughes says “Junior doctors provide an invaluable service by staying in house to see to patients needs overnight. The junior doctors’ sleeping quarters are situated in one of the older buildings of the hospital facility with limited possibility of renovation or installation of air condition units. Within recent months the threat of Chikungunya has been a real concern and some additional fans will go a long way to make the quarters more comfortable for the team.”

Working with one of its Mega J fan suppliers out of the USA, CFL was able to respond very quickly to the request, donating a quantity of twelve fans.  The company understands the gravity of the situation especially given the impact that Chikungunya has been having on the population and the work place.

The Hospital Executive Director was full of praise for the generosity and extremely quick response of CFL to the request.

CFLVolunteers Take On New Project in Micoud

Super J IGA Unity in Community:Zone C

CFL volunteers at Micoud Playing Field

CFL volunteers at Micoud Playing Field

Changing rooms to sporting facilities are basically the equivalent of bedrooms to houses; you can’t have one without the other or at least you’re not supposed to. Thanks to the Super J IGA Unity in Community Programme, members of the Micoud community in collaboration with CFL volunteers, are just a few weeks away from having a brand new changing facility that is accessible to everyone.

Like many other organizations, the Micoud Youth & Sports Council saw an opportunity to get the support of Consolidated Foods Limited to rebuild a proper changing facility on the grounds and submitted the idea as a project under CFL’s ongoing Unity in Community initiative. Shortly after, it was announced that  “The Restoration of the Changing Facility at the Micoud Playing Field” was the winning project out of the ZONE C division.

President of the Micoud Youth and Sports Council, Nadege Jn Baptiste says that the need for a changing facility at Aduka Park has been at the top of the agenda for Micoud for a while. She also notes that some of the problems the new facility hopes to address include the improper use of the drainage on the field and surrounding environments, the threat of sexual harassment and other offences due to the lack of privacy, and theft.

As done with previous Unity in Community zone winnersCFL’s contribution to the Micoud Youth and Sports Council came in the form of a $10,000 cheque donation and the provision of staff labor to jump start the project. Wearing their signature outfits of blue T-shirts and jeans, CFL’s dedicated team of company volunteers journeyed to Micoud last weekend to take on the new challenge.

Marketing and Corporate Communications Officer for CFL, Taluah Girard had this to say about the Unity in Community Project in Micoud:  “There is no feeling like getting your hands dirty to make a real difference in the lives of people and the communities they live in. Projects like these are a natural fit for CFL because they bring people together while helping to positively impact the community.”

Aduka Park acts as the sporting hub for the district of Micoud and its surrounding areas with a multi-purpose court and adjacent football field. The Micoud Youth & Sports Council is highly optimistic that the addition of a proper changing facility will add a huge boost to the development of sports in the Micoud district.


Sponsors thanked for Consistency in Making School sports a Reality

Sariah Best-Joseph Presents a Cheque for $10,000 on Beahalf of Super J IGA

Sariah Best-Joseph Presents a Cheque for $10,000 on Beahalf of Super J IGA

The Inter Secondary School Sports Programme 2014 opened officially last month under the theme “My Education, My Sports, M Life, My Goal”. Twenty eight secondary schools are expected to participate in the activity which will run feature a range of sporting disciplines including basketball, netball, volleyball, cricket and track and field.

Super J IGA continues to be a key partner of the Ministry of Youth Development and Sports where this activity is concerned, a relationship which has spanned over twenty years consistently. This was noted by the Minister of Youth Development and Sports Honorable Shawn Edwards, who pointed to the invaluable contribution of the supermarket chain and other sponsors especially now as the island faces an economic crunch and resources are limited.

In presenting the company’s $10,000 contribution DH Marketing and Corporate Communications Sariah Best-Joseph commended organisers on the theme selected to guide the games this year.

“Youth and Sports are two areas that we are deeply committed to and which captures a large part of our Corporate Social Responsibility budget. We recognise that the business of youth, requires commitment, it requires dedication, it requires resources and most of all sincerity on the part of those who support youth development activities. Our unwavering commitment sponsorship of this programme through sponsorship of the Under 16 Basketball championships for over 20 years is testimony to this,” noted Best Joseph.

Over the next few months secondary school students from across the island will be vying for top places in the various the sporting disciplines. The matches will be held at the VigieMulti Purpose Sports Centre and the Beusejour Indoor facility.

CFL supports Productivity Awareness Drive

CFL Managing Director- Martin Dorville

CFL Managing Director- Martin Dorville

St. Lucia is gearing up for Productivity Awareness Week, with the full support of one of the island’s largest private sector organizations. Consolidated Foods Ltd. which boasts a staffing of just under twelve hundred (1200 persons) has committed both financial (EC $7500.00) and in kind support to the National Competitiveness and Productivity Council, the organizers of the awareness week.

During the week of October 13, representatives of the NCPC will be at CFL various outlets, undertaking an awareness drive on what productivity means to St. Lucia, measures that can be taken to enhance productivity and the role of the populace in that regard. CFL’s Managing Director welcomes the national focus on productivity which he concurs is an area that requires dedicated attention.

“Given the size and nature of our business, we understand the importance of productivity to drive our process, to help us achieve our strategic goals and for the growth and sustainability of our business. While we have created programmes internally to drive this, we recognize the need for policy shifts to create a culture and climate of productivity nationally. Our support for the work of the NCPC and the awareness drive is guided by this “explains Mr. Dorville.

CFL will also participate in a special forum which will explore “Productivity in the Wholesale and Retail sector”. The forum will feature local and regional success stories and the results of the St. Lucia productivity assessment survey. The Head of CFL’s HR Division Nickler Paul will make a presentation at that activity.

The Government of Saint Lucia through the National Competitiveness and Productivity Council (NCPC) are the organizers of Productivity Awareness Week which begins on October 13 through to October 18.

CFL helps Nursing Association to Host Caribbean Conference

CFL's Marketing Manager Presents a Cheque for $8000 to the President of the Nurses Association

CFL’s Marketing Manager Presents a Cheque for $8000 to the President of the Nurses Association

Another major Health and Wellness initiative will receive the backing of Consolidated Foods Ltd. as the company strengthens a decision made five years ago to become more involved and support matters relating to health and wellness in St. Lucia.

The 29th Biennial Conference of the Caribbean Nurses Organization (CNO) hosted by the St. Lucia Nurses Association is expected to attract over 300 participants throughout the Caribbean, including the USA and Canada. CFL is a Gold Sponsor of the event through a $10,000 (cash and kind) contribution.

The Conference is expected to focus on current trends in nursing and healthcare.

Nurse Lydia Leonce, President of the St. Lucia Nurses Association welcomed CFL as a Gold sponsor noting “CFL is no stranger to nurses in St Lucia. They have continuously sponsored events hosted by the St Lucia Nurses Association and have become a corporate friend to the SLNA.

When approached, CFL immediately committed to being part of CNO 2014 despite the economic climate and have come in as major partners.”

The theme for CNO 2014 is “Nursing and Midwifery: Integrating knowledge, skills and attitudes in the delivery of safe, quality patient care.” It will provide a forum for nurses from over 33 member courtiers to socialize and share experiences through educational and business sessions, institutional visits and organized tours of the island.

The island’s Health Minister, Alvina Reynolds says the conference theme fitting as government looks to reform the island’s health sector.

Unity in Community Zones C and D Unveiled

Managing Director - Martin Dorville with Executive of Micoud Youth and SPorts Council

Managing Director – Martin Dorville with Executive of Micoud Youth and Sports Council

The winners of the Super J IGA Unity in Community Project for Zones C and D were unveiled to gathering of Super J Unity in Community Volunteers and Staff, Judges and the Media last week Friday.

After great deliberation, the Micoud Youth and Sports Council emerged the Winner for Zone C (Micoud to Dennery) while the Grande Riviere Primary School was deemed winner for Zone D (Gros-Islet).

Rodney Bay Store Manager- Ms. Camilla Hinds presents Grande Riviere Primary School with 20 000 cheque

Rodney Bay Store Manager- Ms. Camilla Hinds presents Grande Riviere Primary School with 20 000 cheque

The Micoud project focuses on refurbishing the changing rooms at the Micoud Playing Field (Aduka Park) which is used by a variety of schools, community groups and national sporting bodies. The proposal submitted by the Grande Riviere Primary School is for walkway which will connect two buildings as well as refurbishment of the play area.

Work is set to commence on both projects in early October.

Caption For Picture 1: Rodney Bay Store Manager, Ms. Camilla Hinds presents Grande Riviere Primary School with $20,000 cheque.

Caption For Picture 2: Managing Director- Martin Dorville with Executive of Micoud Youth and Sports Council

Farmers See Value In CFL’s Roots And Tubers Programme

CFL Perishables Manager, Dunstan Demille with Roots & Tubers Participant, Christopher Cox from Vanard, Millet

CFL Perishables Manager, Dunstan Demille with Roots & Tubers Participant, Christopher Cox from Vanard, Millet

Consolidated Foods Limited continues to encourage farmers to get back into the production of roots and tubers in support of national initiatives to improve the island’s food and nutrition security.

This is intended to reverse a noticeable decline in production and a growing reliance on food imports. Farmers preferred to grow fast yielding crops that can be easily harvested instead of those growing in the ground.

Roots and tubers are vegetable crops and in St. Lucia the list includes sweet potatoes, yams, cassava, dasheen, banja, carrots, onions, radishes, ginger, cush cush and turmeric just  to name a few.

The challenge with these crops, according to Perishables Manager of Consolidated Foods Ltd, Dunstan Demille, is that they require a great deal of effort and time to grow.

Over the past months Consolidated Foods Limited has been engaging local farmers and agricultural agencies with the hope of getting farmers back into production or existing farmers to increase production.

CFL Farmer, Christopher Cox in field of Sweet Potato

CFL Farmer, Christopher Cox in field of Sweet Potato

The CFL’s Roots & Tubers Programme is a partnership between CFL, Renwick & Company Ltd., the Caribbean Agriculture and Research and Development Institute and the Ministry of Agriculture.

The Ministry provides incentives to local farmers to help them increase their yield of root and tuber crops in order to meet the growing market demands.

Christopher Cox, a CFL farmer from Vanard/Millet is one of the programme’s most successful participants. With a five (5) acre spread of roots and tubers including sweet potatoes, yams and sweet cassava, Cox is assisting CFL in meeting the programme objectives. According to Cox, he has shared a very long and fruitful partnership with CFL and had no difficulty agreeing to take part in the programme.

As a local farmer for over ten years, Cox believes that Agriculture presents many opportunities for job creation.

CFL’s Roots and Tubers Programme is one of the many initiatives executed by CFL to cultivate and strengthen the island’s agricultural sector whilst reducing the nation’s food import bill.

Similar initiatives include the company’s support for Agriculture in both Primary and Secondary Schools through the (HOOPS) programme and the Farmer’s Loans Programme, both of which are ongoing.

Ten Years of Educational Support for Children of CFL Employees

Members of CFL Senior Management Team Pose with 2014 Scholars“Education is the foundation for success.” This was the message that echoed during the presentation ceremony to an audience of youthful and eager faces held at the CFL Head Office last Monday. The students clad in their new school uniforms were proudly accompanied by their parents, all employees of Consolidated Foods Limited.

Ten years ago, in effort to help staff members with back-to-school expenses and Division Head of Human Resource & Training Addresses Students & Their Parentsrecognize the academic excellence of their children, the CFL Scholarships and Grants Programme was created.  As a part of this programme three full-scholarships and five grants are awarded to top performers at the Common Entrance Examination exam on a yearly basis. To date, eighty-two (82)  children have received grants and scholarships through this programme.

More in the attached press release…