More Super J IGA support for Boboville Football Team

Boboville Sports Club.Pic 3
As the world cup fever heats up Super J IGA continues its thrust to support community football.

For the last three years the company has been working with the Boboville Sports Club which hails from Marchand to outfit the team of young persons and equip them with the tools needed to play the game.

Members of the club, which includes both boys and girls, accompanied by coaches and parents, were very excited to receive Super J IGA’s contribution for 2014. Coach Herman Emile says the programme is geared towards not just teaching football skills but good character and life skills as well. He says although the club is still very young and is taking time to develop, he is heartened by the investments of confidence and resources  from  Super J IGA.Boboville Sports Club.Pic 32

Divisional head of Marketing and Corporate Communications Sariah Best-Joseph made the presentation of football boots, balls, uniforms and other essentials to the team. She gave the assurance that Super J IGA has placed the long term development of the young club as one of its priorities. She encouraged the management and the team to keep the positive momentum and work towards the betterment of the team and the community as well.

Coach Emile has encouraged the kids to better understand the purpose of the club and what he views as the sacrifices being made by all parties (coaches and parents) to ensure that they can achieve their full potential.

The Boboville Sports club caters to young persons ranging from ages 5-18. Over the years more and more parents have been getting involved with the club’s activities after seeing the positive impact that it has on their children.

Boboville Sports Club.Pic 27Boboville Sports Club.Pic 4

CFL Managing Director commends company Volleyballers Team on Values

CFL Volleyballers pose after 2nd place win

CFL Volleyballers pose after 2nd place win

CFL Volleyballers with Managing Director Martin Dorvile

CFL Volleyballers with Managing Director , Martin Dorvile

The CFL management team was out in full force earlier this month, to recognise and thank the company’s volleyball team for its second place win at the recently held inter commercial league volleyball.

The twelve member squad comprising staff from gl foodmarket, Mega J and Super J IGA were all smiles during the recognition ceremony held in their honor.

Addressing the team, CFL Managing Director Martin Dorville, praised the volleyballers for their display of not just good sportsmanship during the matches but also values, He said, “With those games you replicated what we require as an organization-values.  Your love for the sport and each other was evident during the tournament and especially during the final match. We recognize the importance of engaging our team members and letting them know they are appreciated. This is why we are here today, to celebrate your success!”

Commenting on the team’s performance, Chairmaine Dick Training and Development Manager, CFL said, “Your team has set an example for us. The reality is that we too can be champions in our departments, stores and offices if we operate as a Team. The Team’s qualities of trust, accountability and interdependence are what did it for them during these tournaments. The challenge is posed to us today as team members at CFL to develop trust , be accountable in our departments and recognize that everyone is different and bring different skills and talents to the team.”

The volleyballers were treated to a special musical performance by CFL Security Supervisor Petrus Cyrille at the end of the ceremony.

MONGOUGE wins Super J IGA Zone B Project Funding


Store Managers present cheque. Some CFL volunteers from two south stores were on hand to witness presentation.


Last Friday Super J IGA’s south store Managers, presented a cheque of $10,000 to the Mongougue Development Committee. This is the organisation from Zone B (Choiseul – Vieux Fort) whose project was selected to receive funding and volunteers under our Super J IGA Unity in Community Programme.  This project seeks to Refurbish and Re-establish the Mongouge Community Library destroyed by Hurricane Tomas.

The project proposals for this zone were extremely competitive. In the end the evaluation committee opted for this one, as it captures all aspects of the community. Prior to Hurricane Tomas the library was central to educational activities for both students and adults and the quality of life of the community.

This coming Saturday and Sunday scores of CFL volunteers will be in Mongougue working alongside the community in helping to set up the library. This is expected to be yet another fun and rewarding day for the team working with and sharing with the people of the area.

Super J IGA Unity in Community is a programme designed by Consolidated Foods Ltd. to mark the company’s 10th anniversary. Through this project CFL is inviting community development organizations, service clubs, schools, charitable organizations and other nonprofit organizations to write to the company for support of a community project.  Five projects will be selected and each will receive EC $10,000 as well as volunteer support from the CFL team. So far two zones have been called, with three more to go. They are Micoud to Dennery, Gros Islet and Castries.

New look for Anse La Raye Parish Hall


img-1In April, volunteers from Consolidated Foods Ltd.  went to Anse La Raye to help build a ramp and refurbish the Parish Hall in that Community.

This was the first project to receive EC $10,000 funding from the company as part of the Super J IGA Unity in Community Programme.

Here’s a photo of  the Parish Hall when volunteers arrived.

Last week volunteers went back to see the results of their labour

The outcome – nicely painted, refurbished building with ramp access for persons with disabilities.

Super J IGA Unity in Community is a project designed by Consolidated Foods Ltd. to mark the company’s 10th anniversary. Through this project CFL is inviting community development organizations, service clubs, schools, charitable organizations and other non-profit organizations to write to the company for support of a community project.  Five projects will be selected and each will receive EC $10,000 as well as manpower volunteer support from staff of CFL. 




Six schools benefit from CFL’s Reading Month Promotion

8 Year old Pearl Cornibert hands out treats to Dunnotar Students

Meet five year old Pearl Cornibert, one of the six winners of the Reading Month promotion organized by CFL stores, to encourage the public to volunteer to read at schools across the island during May, which is Reading Month.

From April 17th to 24th customers of CFL’s retail outlets were invited to write a short response to the question; ‘What school are you planning to read at during Reading Month and why that school?’ A similar but separate promotion was held in house for CFL team members.  The six winning responses came from four CFL customers and two staff members.

The six winners received a Reading Month Package for the school of their choice, as well as a personal package. Each package contained products and gifts from CFL’s suppliers of Weetabix, Elle & Vire and Capri-Sun.

Last Monday a very excited Pearl Cornibert visited the Dunnotar School with book in hand and ready to read. The students of Dunnator could hardly contain their excitement as Pearl began her story entitled “The Cherokee Little People”. The staff and students thoroughly enjoyed the love and warmth shown by the five year old through reading. The principal and students thanked Pearl and Consolidated Foods Limited for their expression of interest in the special needs school. Later that day another winner Prisca Brouet, visited the Marchand School where she read to one of the grade four classes.

Shornica Jn Baptiste one of the two CFL staff winners could be seen at the Methodist Primary School on Thursday for her reading presentation. The visit brought home lots of memories, as this was the school she attended as a child.

An elated group of Marchand Combined Students pose with Prisca BrouetOn Friday it was the turn of Beverly Cupid, who delighted the students of the Ti Rocher Combined School which her son attends. Diana Phillips a teacher of the Ave Maria Girls Infant could also be seen reading at her school on Friday afternoon. At each session the children listened intently and asked many questions. Each winner brought with them the gift of reading and a bounty of products from the brands that helped make the promotion possible.

The other CFL staff winner Roanna Francis is in the process of organising her visit to the Piaye Combined School, her alma mater.

During the month of May school children are encouraged to practice reading and are taught the importance of reading not only as a skill but as a tool. Sancha Raggie CFL’s Marketing Manager says the focus on Volunteerism for Reading Month, is in keeping with CFL’s tenth anniversary observances. As part of this observance the company is engaging in Community work through financial assistance as well as staff volunteerism.

CFL Volunteers Head to Anse-La-Raye for first Community Outing

It’s all hands on deck as a team of volunteers from Consolidated Foods Limited gear up to head to the community of Anse-La-Raye, this Saturday, April 12th.


















The 46-strong team which includes staff from Super J IGA stores, gl foodmarket, Mega J, CFL warehouses and CFL Service Divisions will be volunteering their time and skills to build a Ramp at the Parish Hall in Anse La Raye and undertake some beautification work at that location. This was the winning project for Zone A (Anse La Raye to Soufriere) in the Super J IGA Unity in Community Project.  It was proposed by the National Council of and for Persons with Disabilities on behalf of the Anse-La-Raye Council for the Disabled. The ramp will make it easier for persons with disabilities to access the Parish Hall.

The CFL team will be led by Managing Director Martin Dorville. He views corporate volunteerism as an impactful way to promote employee engagement with the   company’s social responsibility values. ”This is our first Community outing as part of the programme and we are eager to see how it all unfolds as we move from zone to zone. We have enjoyed a very close relationship with various communities over the years.  However as we celebrate our 10th anniversary, Unity in Community is an excellent way to continue to build on these partnerships.  Our people are worth the investment,” said Mr. Dorville.

The Super J IGA Unity in Community Programme was launched in January this year. This is one of the key activities to mark the company’s 10th anniversary. Through this project, CFL is inviting community development organizations, service clubs and charitable organizations to submit proposals for support of community projects. The winning project in each of the five zone receives $10,000 as well as assistance from CFL volunteers to undertake the various activities. The team will engage the various communities and by extension the many customers who frequent the stores on a daily basis by working alongside them on social change projects.

The five zones are as follows:

  • Zone A – Anse La Raye to Soufriere – January 09 – February 10
  • Zone B – Choiseul to Vieux Fort – April 03 – May 05
  • Zone C – Micoud to Dennery – July 03 – August 04
  • Zone D – Gros Islet – July 03 – August 04
  • Zone E – Castries – October 02 – November 03

National Netball Receives CFL Support

Teaching teamwork, strengthening communities and contributing to the physical well-being and overall confidence of the athletes, netball continues to thrive locally and regionally.

Super J Marketing Officer presents cheque to SLNA President

Super J Marketing Officer presents cheque to SLNA President

As the St. Lucia Under-16 Netball Team prepares to head off to Antigua for the 14th Jean Pierre Caribbean Under-16 Netball Championships in April, Consolidated Foods Limited continues to work with the national netball body to make this activity a reality.

In a presentation ceremony held on Monday, March 24, CFL Marketing and Corporate Communications Officer Taluah Girard presented the President of the Saint Lucia National Netball Association (SLNA), Mrs. Rufina Paul, with a $5000 cheque which will help to defray the costs associated with Team Saint Lucia’s participation in this annual event.

Speaking at the ceremony, the SLNA President thanked CFL for their consistent support of Under 16- Netball over the years.

Team Saint Lucia Prepares for Under-16 Championships

Team Saint Lucia Prepares for Under-16 Championships

“With the sudden move of the tournament from Antigua to Saint Lucia, the Association had to be very quick in securing funding for the Saint Lucian netball contingency to travel overseas. We are very pleased that we were able to count on CFL’s contribution as we have in the past. CFL shares the understanding of the power of sports like netball to teach the youth important life skills, instill positive values, as well as develop good character. The team has gone through some very rigorous training over the past few weeks and we are looking forward to a successful outcome at this year’s tournament.”

This year’s Under-16 Netball Championships which is scheduled for April 3rd- April 15th in Antigua coincides with Caribbean Netball Diamond Jubilee Celebration, a celebration of milestone 60 years of competitive netball in the region.

Filmaking – spuring the invention and imagination of youth

Inspiring young people to watch, make and use film in new and creative ways that support their education and personal development. That’s the focus of the film festival which is currently being hosted by Rise St. Lucia Inc. This is the second year that RISE is organizing the Film Festival through which participants ages 11 to 26 are exposed to technical and life skills useful in the art of filmmaking.

CFL Marketing Assistant with RISE Representative Collin Weekes

CFL Marketing Assistant with RISE Representative Collin Weekes

The film festival is being coordinated in three phases – the first phase consists of a series of workshops which end on Sunday March 30. The second phase (April 11 to 25) will take the form of a road show, where films will be taken to various communities for public viewing. The final component of the festival is the awards ceremony on April 26.

As one of the sponsors of prizes for the festival Consolidated Foods Ltd. is providing SONY headphones as prizes for winners in various categories

CFL sees this activity as one which has the potential to not only develop the youth for careers in the film industry, but also helping to spur the invention and imagination of the island’s youth.

The RISE film festival is now in its second year and was nominated for the Idea of the Year Award at the 2014 Saint Lucia Chamber of Commerce Business Awards.

CFL teams up with Cutty Ranks Barbershop

Grooming and personal hygiene are key to maintaining good health. They have the capacity to not only improve confidence but also promote a sense of emotional and physical well-being. Barber Bannah Suffren (owner of Cutty Ranks Barber Shop) and his wife Janna understand this very well. It is with this in mind that the young couple started the Community Outreach and Grooming Project two years ago, to provide haircuts to students across the island. To date over 1400 students from 61 schools have been touched.In addition to the hair grooming service which is offered free of charge to the selected students, the Suffren team also invest their time in educating students on the importance of personal hygiene. They share useful information on daily grooming and teach the young ones how to cut each other’s hair thereby equipping them with a valuable skill set for future employment.

Marketing Team presents Bannah and Janna Suffren with supplies

Marketing Team presents Bannah and Janna Suffren with supplies

Last week, Consolidated Foods Limited extended a hand to the programme by donating a large quantity of barber supplies to the grooming project. The package included razors, toilet paper, shampoo, conditioner and rubbing alcohol which are all essential for the programme. Speaking during the presentation Mr. Suffren referred to the support as timely, given the extent of the needs and his plans to grow the programme. “We are excited when see the transformation in attitudes and growth of the students and their general eagerness to learn more about proper hygiene. It has never been just about cutting hair, through this programme we want to empower these students to take an interest in not just their hygiene but their overall development. Based on feedback from the schools, other areas of the students lives have been impacted by this programme. In fact their grades are better and they are also becoming more confident. We are very grateful for CFL’s sponsorship as we know it will make a difference.”

In making the presentation the CFL Marketing team praised the Suffren team for initiating the outreach project, which provides a basic but important service to students in communities around Saint Lucia and also equips them with valuable information for the future.

CFL and HOOPSS go into Phase 4

A good agricultural sector has been praised by economists all over the world as the key to the development and sustainability of any nation’s economy. To put it simpler, the more food a country can grow on its own means the less food it will have to import from others. To top it off,  if the quality of production is excellent, this could open doors to increase exports and bring in a considerable amount of revenue to the nation.

CFL Representative with teacher and students of La Guerre Primary

CFL Representative with teacher and students of La Guerre Primary

As one of the leading retailers in St. Lucia, this basic economic principle embodies the vision that Consolidated Foods Ltd (operators of Super J, Mega J and gl foodmarket)has laid out for St. Lucians and the local economy on a whole.The CFL Farmers Loans Program was one of many successful attempts by the company to develop the nation’s farming and agri-business sector as a means of strengthening the sector while at the same time helpingto reduce the island’s food import bill. In recent years, the company has been partnering with the St Lucia Agriculture Forum for Youth (SLAFY) in collaboration with the Inter-American Institute for Cooperation on Agriculture (IICA)and the Ministry of Agriculture to augment the existing agricultural programmes offered at primary and secondary schools with a strong emphasis on making it a more exciting subject of study and career option for young people.

Delegation team - CFL, Ministry of Agriculture and IICA officials at C.A.R.E

Delegation team – CFL, Ministry of Agriculture and IICA officials at C.A.R.E

HOOPSS, the acronym for “Helping Out our Primary and Secondary Schools” was the direct result of this collaborationand the initiative continues to dig deep into the backyard gardens and greenhouses of schools across the island. Therecent addition ofthe La Guerre Primary, Micoud Secondary and the Centre for Adolescent Renewal and Education (CARE), brings the number of schools to the programme to a seventeen (17).

Students at CARE Receiving Agricultural Supplies

Students at CARE Receiving Agricultural Supplies

“This is one of the many benefits of being a part of HOOPSS,”says Taluah Girard, Marketing  & Corporate Communications Officer of CFL,  “seeing young people eager to get involved in Agriculture, developing a love for the subject in school and even applying what they’ve learnt back home to their own back yards and the rest of their families.”

The three schools were also the latest recipients of agricultural supplies as part of the fourth phase of the programme. So far,CFL has donated over $175,000towards the project,resulting  in the purchase of greenhouses, agricultural tools, resource training for Agricultural Science teachers and the creation of a market by agreeing to purchase surplus produce from schools within the program.

CFL and IICA officials handing over supplies at La Guerre Primary

CFL and IICA officials handing over supplies at La Guerre Primary

One of the more practical components of HOOPSS, according to Ms. Girard, is tostrengthen the current feeding programmes at schools across the island. Strong impetus for this development was also provided by CFL earlier this month through the funding of a fifty (50) Unit Poultry Pen at CARE,capable of producing at least 3 batches of meat a year. For now, only students from  the CARE outlets at Anse La Raye and Soufriere will be benefiting from the initiative, giving them the opportunity to select and engage in poultry farming as one of the many programs offered at the school.

According to Perishables Manager of CFL, Dunstan Demille, the future of agriculture rests with the youth and it is important that students understand the range of options available. He says poultry is an area where there is a lot of opportunity for growth.Remarkably, the company has committed to covering at least sixty five percent (65%) of the cost of establishing this new project. The pens are expected to be operational in March of this year.

Newly appointed IICA representative for the Eastern Caribbean States, Mr. John King was also part of the visiting delegation and has been very vocal about his praise for CFL’s commitment to HOOPSS and the project’s overall importance to the island. “This type of programme” he says, “is the answer to our aging farming population on island and the major key to increasing food production in the country and sustaining our very vital economic sector.”

As the HOOPSS project continues to build momentum, Consolidated Foods Ltd will like to urge more schools to come on board as well as the wider business community to work together to help bring back the nation’s economy to a reputable standard via agriculture.