NRDF Cake Challenge

Consolidated Foods Limited is proud to support the NRDF Cake Challenge through our Mega J brand.

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Sir Ira Simmons Unveils Lunch Table Project Sponsored by CFL

CFL Managing Director helps students to cut ribbon

CFL Managing Director helps students to cut ribbon

Imagine having to stand in the corridor or having to sit on the ground or even the stairs to have meals on a daily basis. This has been the uncomfortable reality of the Sir Ira Simmons Secondary School students for several years. The two dilapidated lunch tables which are meant to cater to the population of over 620 students is hardly adequate. Thanks to the Super J IGA Unity in Community Programme, the school has benefited from funding and manpower from CFL volunteers to build twelve lunch tables which will allow the students to sit comfortably during break and lunch periods and interact with their peers with ease.

Though several great projects were submitted from Castries, the lack of proper sitting facilities outside the classrooms of a school as large as the Sir Ira Simmons Secondary was significant enough to draw the attention of judges of the Super J IGA Unity in Community programme.

CFL Volunteers Marvin and Christopher- Past Students of SISS

Managing Directors work together- Martin Dorville, CFL and Kurt Elibox, Blue Print Construction

The twelve newly built lunch tables were officially unveiled during the schools special Independence Anniversary celebrations on Thursday February 19 which was themed “The Journey”. School Principal Mrs. Marie George- Arlain applauded CFL for being a model corporate citizen, “My vision for our school is for it to be one of the leading school’s on island. I think that that by improving the overall learning environment with projects such as this one; we are making learning more conducive for our students. Thank you CFL for sharing in our vision and bring us one step closer to this dream.”

The ceremony was a very significant one not only for CFL as a company but for two of the company’s staff members who volunteered on the project. Marvin Demille and Christopher Clercin,former students of the Sir Ira Simmons Secondary, who are currently employed at Super J IGA Waterfront were present for the unveiling. For them, it was a proud moment, having worked diligently on this project which will make the school setting more comfortable for the students of their alma mater.

CFL Volunteers Pose After A Hard Day of Work

CFL Volunteers Marvin and Christopher- Past Students of SISS

The Super J IGA Unity in Community Programme has transformed the lives of people in communities across five major zones on the island. To date, the community-based initiative has provided a total of $50,000 worth of financial support,with the added bonus of volunteer support from CFL staff, to five projects in the areas of Anse La Raye, Mongouge, Micoud, Grand Riviere and Castries. CFL’s Managing Director Martin Dorville thanked the teachers and students of the school forallowing CFL to be part of their journey. “You have been thanking us but we are the ones who should be thanking you today. When we started the Unity in Community programme our mission was to not only bring about change in the community but also to inspire others to do the same. I am excited about this journey, especially when I see the unique collaborations which have been forged between various businesses in Saint Lucia as a result.”

Mr. Dorville also noted the partnership which the school had developed with Blueprint Construction Ltd who offered guidance and built the lunch tables for the school at no cost. As a result of the savings the school is now able to refurbish their Mathematics Lab.

 “Community outreach is always a good thing and being a fairly recent graduate myself, I saw this as a prime opportunity to give back to the younger ones and the wider community. I am happy that our input means that the school now gets even greater value out of CFL’s $10,000 contribution by undertaking two projects,” noted Elibox, Managing Director of Blueprint Construction Limited.

Managing Directors work together- Martin Dorville, CFL and Kurt Elibox, Blue Print Construction

CFL volunteers Pose After A Hard Of Work

So what’s next for the Super J IGA Unity in Community Programme? The next stop is Zone F which is the community of Babonneau. The invitation for proposals for projects for sponsorship will start on February 26 through to March 30.

While they await submissions from Zone F, CFL Unity in Community volunteers will be joining a team from the Piton Management area and other volunteers in an exercise designed to eradicate invasive plant species on Gros Piton Trail.

It’s been an exciting journey thus far for the team at Consolidated Foods Ltd. who are excited about the many partnerships created so far. It’s a partnership fueled by the passion, interest and commitment of the CFL volunteers to making this initiative a success. It’s hardly surprising that the company has been nominated for both the Corporate Social Responsibility and Human Resource Development Awards at the upcoming St. Lucia Chamber awards.

SJC Sports a success with CFL’s assistance


Athletes At March Past

Despite soggy conditions on Thursday January 22nd, well over 700 students from the St. Joseph’s Convent converged on the Mindoo Phillip Park for the school’s annual inter house sports meet.

Decked in their customary green attire, Maria Goretti house under the watchful eye of house captain Ms. Daisy Mac Benjamin marshaled her troops to a whopping 879 points, 78 ahead of second place finisher St. Theresa’s who captured 801 points, St. Ann’s following with 644 points and Blessed Anne Marie 4thwith 566 points.
SJC’s Sports Coordinator Mrs. Mayann Montoute was pleased with the overall games and the high level of sportsmanship and team spirit displayed by the girls. She was also full of praise for Consolidated Foods Ltd (operators of Super J IGA supermarkets, Mega J and glfood market), one of the schools long standing sports sponsors, for continued financial contribution to the meet.

“It must be noted that SJC’s annual sports meet would not have had such depth had it not been for the help received from CFL. Your sponsorship has made St. Joseph’s Convent Sports what it is today. And what it is today is one of the best attended, and organized sports in our country. The donation of personal trophies to the Victrix Ludorum from each of our five participating houses assisted us in helping the students meet goals and targets. The trophies serve as a memento for each recipient and the athletes work hard to earn one. The sponsorship of printed t-shirts for our officials also adds a new dimension to our meet. Our officials looked smart on the field as they carried out their duties. “

SJC sports is one of over thirty schools receiving financial assistance and support from CFL, which has proudly supported School Sports meets across the island for over 10 years.

New Beginnings Transit Home Gets A Facelift Thanks To Cfl Interior Designers/Volunteers

img-1It was indeed a very productive Saturday which involved a lot of hard work, determination, collaboration and great home cooked meals. In one word, Saturday’s painting activity at The New Beginnings Transit Home was P-H-E-N-O-M-E-N-A-L.

The New Beginnings Transit Home is a non-profit organization that  provides care for and seeks to develop the full potential of minors who have suffered abuse and neglect.

Having heard about the Super J IGA Unity in Community Programme, the staff of The New Beginnings Transit Home invited our  volunteers to assist with the painting of  rooms at the home.img-2

The design team comprised five (5) CFL Team members namely; Evan Arthur, Evyann Emmanuel, Amelia Charles, Anita Peter and myself (Maliaka Blanchard).  We were assigned the task of painting : a boy’s nursery, a toilet and one of the older male’s room.

When I stopped and observed all our team members displaying their individual painting talents it felt like a scene straight out of  the popular HGTV Do It Yourself (DIY) series “Renovation Raiders

There was a moment towards the end of our activity when we all found ourselves in the final room observing Evan Arthur at work painting, and I recall Anita commenting “ Isn’t it funny that we are all here quietly standing staring at him in awe?” We all then broke into laughter at the fact.

img-3It was at that point that Evan mentioned that he was an experienced painter with projects ranging from commercial buildings which includes but is not limited to; painting of the apartments at the Baywalk Mall, guest rooms at the Landings and the refurbished Fire Station in Castries just to mention a few as well as domestic properties.

On the subject of skills… I was amazed that Amelia managed to paint the  entire bottom half of the male bathroom on her own, (with perfect alignment I may add).

It was a fun day filled with intricate, rewarding work. It was amusing listening to Anita and Evyann, like two experienced foremen advising the group on the type of painting tools needed for this job.  It was such a humbling experience discovering the hidden talents of our amazing CFL team.

The Administrative team and Staff of the New Beginnings Transit Home were all welcoming and thankful for our timely img-4visit.  Mrs. Joseph, the Transit Home Manager was so appreciative of our efforts that she invited the team to return for a second outing to complete the female rooms. She also  said that the children would be elated to return home to a freshly painted bedroom and living space.

Our volunteer team is excited about completing this second phase of the project and we are currently in the process finalizing the date for this activity.

This was one of the first UIC “out of zone” projects for this year and  yet another proud moment for us as a company and moreover as CFL volunteers.

Two thumbs up volunteers for a job well done! Thanks for your sacrifice, teamwork, camaraderie, love and care displayed on this project!!!

27 Customers and a range of Charities Win Super J IGA & Ti J’s Christmas Promotion

CFL's Managing Director Marting Dorville Poses with Drand Prize Winners

CFL’s Managing Director Martin Dorville Poses with Grand Prize Winners.

Last week Super J IGA and Ti J’s dished out $66,400 in prizes to winners of its Christmas 2015 promotions. The promotion dubbed Pass on the Christmas Spirit saw 27 seven customers winning prizes ranging from 50,000 to 1 million loyalty points while charities and nonprofit organizations selected by these customers walked away with varying amounts of cash.

The supermarket’s Christmas promotion was the climax to the company’s Unity in Community Programme which saw staff of the company undertaking a range of community development projects in 2014 funded by CFL.  The promotion was designed to allow customers to qualify to win a prize for themselves and one for a community cause by spending $100 or more at the supermarket or by participating in the company’s Facebook promotion. A staff promotion was also held internally with a similar angle.

Three of the 27 winners won grand prizes of one million loyalty points ($10,000) and EC $2500 for a selected charity.  Addressing the winners at the prize giving ceremony Managing Director of Consolidated Foods Limited Martin Dorville says CFL wants the spirit of giving and receiving to spread throughout the society. He noted that this promotion allowed customers of the supermarket chain to be a powerful force for good.

Sister Antonia of the Holy Family Children’s Home at Ciceron is grateful to the six winners who selected the Home as their nonprofit organization under the “Pass the Christmas Spirit on Promotion”.

She praised Consolidated Foods Limited for raising the institution’s profile and providing invaluable support to the Home over the years.

The promotions continue this year with the Super J IGA Set Sail and Celebrate Valentine’s Promotion already underway. The company says customers can look forward to exciting year of value added promotions.

H.O.O.P.S.S 4th Phase Closing Ceremony and Expository Fair

Anse Ger Secondary Receives Prize For Most Sales

Anse Ger Secondary Receives Prize For Most Sales

Youth in Agriculture continues to be a top priority for CFL. So says Dunstan Demille, Perishables Manager of CFL at the closing ceremony of the Helping Out Our Primary and Secondary Schools (H.O.O.P.S.S.).

Earlier today the St. Lucia Agriculture Forum for Youth (SLAFY), together with its partners, the Inter-American Institute for Cooperation on Agriculture (IICA) and Consolidated Foods Limited (CFL), hosted the Expository Fair and Closing Ceremony at the Car park of the Sir Stanislaus James Building, Waterfront.

Mr. Demille says CFL is honored to be a major contributor to a HOOPSS, a programme which underpins the existing agricultural programmes offered at primary and secondary schools and allows students to be exposed to Agriculture technologies and agribusiness. To date CFL has contributed EC $175,000 to the HOOPSS programme. Currently there are seventeen schools in the programme.

CFL is of the view that good agricultural practices and the creation of a cadre of young agricultural professionals to replace the aging farming population is important to continue to meet the demand of consumers for fresh wholesome quality agricultural produce.

Anse Ger Secondary School Receives Prize For Most Creative Booth at HOOPS Expository Fair

Anse Ger Secondary School Receives Prize For Most Creative Booth at HOOPS Expository Fair

Marigot Secondary School Receives Prize For Most Consistent Producer

Marigot Secondary School Receives Prize For Most Consistent Producer

High Five for Fibre! CFL Donates 100 boxes of Weetabix Cereals to Schools


Marketing Assistant presents Weetabix to Chief Nutritionist

Eating a healthy breakfast gets your day off to a good start. This is one of the key messages which students at schools across the island will be hearing over the next few days as we observe Diabetes Awareness Month.

During a brief presentation held this morning, Marketing and Corporate Communications Assistant, Ms. Maliaka Blanchard presented Ms. Lisa Hunte Mitchell, Chief Nutritionist in the Ministry of Health, with 100 boxes of Weetabix Minis Fruit and Nut. This product will be used for sampling during visits by Nutritionists to various primary schools, to help them understand the benefits of having a healthy balanced diet.

Commenting on the support from CFL and Weetabix, Chief Nutritionist, Lisa Hunte Mitchell said: “Many of us know about the need to maintain a healthy balanced diet but given our hectic lifestyles we often neglect ourselves and forget to have a healthy breakfast. We sometimes opt for less nutritious food while on the go and all of this adds up to poor digestive health. We are excited to be teaming up with Consolidated Foods Limited to raise awareness on Diabetes and the importance of having a healthy breakfast.”

The Weetabix brand of products prides itself on providing high quality, high fiber, and tasty and nutritious breakfast cereals.  Made from 100 per cent wholegrain, Weetabix is the perfect breakfast choice for diabetics and other individuals who are simply looking to increase fibre intake. Not only is it low in both sugar and salt, but with a two biscuit serving containing just 134 calories and fortified with valuable vitamins (Folic Acid, Niacin Riboflavin, Thiamin) and iron, there’s no need to reach for a less nutritious option. Containing 10g of fibre per 100g, Weetabix also contains a significantly higher dose of fibre than all other so-called high fibre foods due to the 6g classification, making it an easy and manageable way to up your fibre intake.

This donation is one of the many ways that CFL is supporting Diabetes Month.  Last week the company donated $8500.00 to the St. Lucia Diabetic and Hypertension Association. This week, customers get 15% off diabetic and cardiovascular medication purchased this week at Super J IGA pharmacies and on Friday, November 14th customers will receive 15% off all prescriptions filled.

The company is also encouraging customers shopping at Super J IGA, Mega J and gl foodmarket to make donations while shopping on Friday (World Diabetes Day). All donations received which will be passed on to the St. Lucia Diabetes and Hypertension Association to support the work of that organisation.

CFL helps Rockets Celebrate Anniversary

RocketsFriday November 7th marked the 10th anniversary of the Rockets Athletic Club, one of the many sports organizations that CFL sponsors.

To mark the milestone the club honored athletes, sponsors and parents at a Special Awards Ceremony at the Coco Palm Conference Room in Rodney Bay. Athletes received awards in the following categories:

  • Sport Man and Woman of the Year
  • Most Outstanding Male and Female athletes in all age categories
  • Most Committed Male and Female
  • Most Disciplined Male and Female
  • Most Improved athletes
  • Most Consistent athletes
  • Special awards

CFL also received Special Recognition for its ongoing assistance to the organization. In photo CFL’s Head of Marketing and Corporate Communications Sariah Best Joseph accepts the award.

Yoplait Walk Kicks off on Sunday

It’s the largest fundraiser for Cancer in St. Lucia and its taking place this Sunday November 2, 2014.

This year’s Yoplait Walk organized once again by Consolidated Foods Ltd.  kicks off from Mega J to Pigeon Island at 6am.  Over 2000 persons are expected to be in attendance; pledging their support to the event while winning exciting prizes.

Now in its seventh year, the walk which is organized to raise funds for breast cancer awareness and treatment continues to receive tremendous support from the corporate sector. Last year $50,000 was donated to the National Community Foundation as a result of the campaign.

This year’s campaign theme “Friends in the Fight” has resulted in some new partnerships, which means added incentives for those walking, running or riding as part of the event.  Over forty prizes will be raffled for those who register.

The walk will culminate with “Men in Heels – Dash for Cash” a campaign by the WAVE to highlight breast cancer in Men. The event will take the form of an ‘obstacle course race’. Participating men will race for the cash at the finish line, by completing the entire obstacle course in a pair of heels (minimum of 3 inches).

All funds raised from the Yoplait Cancer Campaign will be donated to the National Community Foundation and Faces of Cancer to assist women who are affected by the Cancer and require assistance with treatment.


CFL volunteers with Police Officers and Grande Rivere School Principal

CFL volunteers with Police Officers and Grande Rivere School Principal

School can be pretty challenging and with the continuous pressure to do well, a comfortable environment not only makes learning easier, but also increases productivity and creativity. During the rainy season and on rainy days it becomes a problem for the school community at the Grande Riviere Primary School to move from one building to another as there is no connectivity between the buildings. This hinders many an activity as well as the effective operation of the school.

Thanks to a $10,000 grant and the support of the CFL volunteers, this will soon change for the Grande Primary School who are the, Zone D winners of the Unity in Community Programme. The construction of a Walk-under roof to connect the two buildings which house the Grande Riviere Primary School will make life easier for the parents, teachers, students and community groups who use the school.

Last week, CFL volunteers, accompanied by Officers of the Babonneau and Gros-Islet Police stations, carpenters from the National Housing Corporation , parents and teachers of the school could be seen hard at work on the school premises – hand digging holes for the columns, tying steel, mixing concrete and beginning the casting work.

An elated school principal Mauricia Francis says she was touched by the display of selflessness and commitment to this project by CFL. She said, “When we learned that we were the winners of Zone D in the Super J Unity in Community Progamme we were very excited. The Walk-Under Roof is a project that my teachers have been speaking about and thanks to the $10,000 grant from CFL and the added volunteer support it will now be a reality.”

CFL Managing Director Martin Dorville digging hole for column

CFL Managing Director Martin Dorville digging hole for column

CFL’s Managing Director Martin Dorville who led the volunteer team says that when Unity in the Community Programme was created, the intention was to add value to the lives of people in communities across Saint Lucia. “The Grande Riviere school project is a perfect example of Unity in Community, with CFL volunteers working together with parents and teachers of the school, people of the community as well as the Police. We came together and put our hands and hearts into this project. This shows how much we can achieve when we combine our efforts. When this project is complete, the smiles on the faces of the community especially students will be worth the sweat and aching arms which such activities bring.”

Super J IGA’s Unity in Community Programme continues to make its mark in communities cross Saint Lucia by providing financial support and voluntary services to projects geared at enriching lives and improving communities.  The Programme was launched as part of CFL’s tenth anniversary celebrations. It places emphasis on community building through volunteerism.

The final zone, Castries (Zone E) was launched at the start of October and the final date for proposals to be submitted into CFL is Monday November 3rd.