Head of Marketing and Corporate Communications- Sariah Best-Joseph and Miss Super J Presents Special Olympics St. Lucia Representatives with Big Cheque

Head of Marketing and Corporate Communications; Sariah Best-Joseph and Miss Super J IGA; Ayana Alexander present Special Olympics St. Lucia Representatives with Big Cheque

Randy Gilbert, a Team Member of Super J IGA Sunny Acres captured an individual silver medal in Division 43 of the 200m at the Specials Olympics in Los Angeles last week. Randy who is hearing impaired also formed part of the 4x100M men’s relay team who captured gold. He is part of Team St. Lucia which brought home 20 medals.

Super J IGA Supermarkets helped to make the team’s participation a reality.  On July 18th we presented Special Olympics Saint Lucia (the recognised body for providing year round sports training for children and adults with intellectual difficulties) with a $5000 cheque.

This year St. Lucia’s team consisted of 25 athletes, 8 coaches and 3 officials. St. Lucia’s delegation participated in three activities; Football, Athletics and Bocce and did extremely well- amassing a total of 20 medals (individual and team).

Randy Gilbert- far right-poses with other Saint Lucian Athletes

Randy Gilbert (far right) poses with other Saint Lucian Athletes

Super J IGA gives $5000 gift to Special Olympics


A team of 25 athletes, eight coaches and 3 officials will leave the island on Monday to participate in the 2015 Special Olympics World Summer Games in Los Angeles, California. The games will feature competitions in aquatics, gymnastics, track and field, basketball, football (soccer) and many other summer sports involving 7,000 athletes with intellectual disabilities from 177 countries. St. Lucia’s delegation will have representation in Football, athletics and Bocce.

Special Olympics St. Lucia is the recognised body for providing year round sports training and athletic competition in a variety of Olympic type sports for children and adults with intellectual difficulties. The objective is to ensure that they are provided opportunities to develop physical fitness, demonstrate courage, experience joy and participate in sharing of gifts, skills and friendship with their families, other special Olympic athletes and the community.

The team had their final training session on Saturday on the grounds of the Dame Pearlette Louisy Primary. Super J IGA, one of the team sponsors, was present at the training with a gift of EC $5000.00 to help defray costs associated with participation in the games.

Ms. Super J IGA Ayana Alexander who placed first runner up in the National Queen Pageant made the presentation.


Phase Out of 1 and 2 cent coins effective Wednesday, July 1, 2015

The phase out of the 1 cent and 2 cents begins on Wednesday, July 1, 2015. As a result we will have to apply rounding rules to cash transaction totals at all our stores. It’s a relatively simple process where the cents will be ROUND DOWN or ROUND UP to the nearest five cent increment.

Please take note of the following rules:


1. Rounding Rules will apply to cash transactions ONLY.

2. Individual items will not be subject to rounding so

3. Only the total payment due will be subject to rounding up or down to the nearest five-cent increment our prices will NOT change.

4. Payments via other forms such as Credit & Debit Cards and SuperJ Vouchers will not be rounded.

5. 1 cent and 2 cents will continue to be acceptable tender until 2020, which means they can still be used at our stores. Therefore if you are paying for groceries and have EXACT change we will accept this as payment. For example if your bill comes to $1.24 cents and you have exact change, you can pay this way rather than the rounded up amount of $1.25.

6. Our stores will continue to accept 1 cents and 2 cents if persons are making a full cash transaction payment, but will we will NOT be giving 1 cent and 2 cents as change from July 1.

Super J Supermarkets at La Clery and New Dock Closing for Renovations

Multi-Million Dollar Improvements Being Made


Super J La Clery (Castries) and Super J New Dock (Vieux Fort) will be closed for renovations from July 2 – 24, 2015. Both stores are being remodelled and the three week closure is necessary to accelerate the pace of renovations. When completed, these locations will feature some new services, offerings and equipment, as well as improved layout to enhance the overall shopping experience and comfort of customers.

The remodelling of the two stores costs well over 5 million EC dollars. CFL’s Managing Director, Martin Dorville, says this is part of a planned programme of upgrades across CFL stores over the next three years. This, he adds, is part of the strategy by the company’s shareholders to continue to invest in the local economy and will address customer requests for additional services and amenities.

“It is important that we remain competitive in the market and focus on enhancing our stores with features appropriate to the changing face of retail and evolving customer expectations. We will continue  to be responsive to our customers’ needs, invest in our stores and our team, while simultaneously supporting local community and charitable organizations as well,” Mr. Dorville said.

CFL’s Head of Operations, Janice Edwards Lionel, is coordinating the remodel project. She assures customers that plans are already in place to minimise any inconvenience as a result of the closure.

“We appreciate our customers’ patience during the period of closure and apologize for any inconvenience which this may cause. All other Super J locations will be open, stocked and ready to serve our valued customers. Our La Tourney Store in Vieux Fort is being prepped to handle the additional traffic expected from New Dock and a free shuttle service will also be operating during the period, to take customers to and from La Tourney,” explained Mrs. Lionel.
Grand re-openings of Super J New Dock and Super J La Clery are scheduled to celebrate the upgrades at both stores. Super J New Dock will reopen on July 23, while Super J La Clery’s opening is carded for July 24.

As of January 1, 2014 the Massy group of companies became the majority shareholders of CFL which is the operating entity for CFL retail stores (Super J IGA Supermarkets, Mega J and glfoodmarket). Massy Stores owns 60 percent of CFL’s shares, the JQ Charles Group owns30 percent, while over 200 of the company’s staff own the additional ten percent.

Miss Super J IGA


Super J Northern United Football team shares Blessings

pic 3Every year Super J IGA provides an annual sum to its sponsored football team Super J Northern United. The money is used to purchase uniforms, football equipment, to undertake training and help with the club’s operational costs. Over the last few years the team has used these funds to develop and improve the standard of play of its youth teams, which include an under-12, under-14, under-15 and under-16 side.

When the football team received its cheque of EC$13,000 earlier this month, two groups were able to benefit from their generosity. The Gros Islet Football League received EC$1,500 for its Grass Roots Football Festival which began last week, while the St. Lucia Football Association received $1,500 to assist with St. Lucia’s preparations for the CONCACAF World Cup qualifiers. Derek George, President of Super J Northern explains the gesture as an opportunity to give back from the bountiful blessings of the team’s sponsor and to foster a sense of partnership within the football community.

Both groups were extremely pleased by Super J IGA Northern United’s generous act, which they describe as giving a major boost to their programmes, during a period of limited funding for various initiatives.

For President of the Gros Islet Football League, Shayne Paul, the gesture will allow the league to work with youth in five primary schools in the constituency.

“Our League’s grass roots festival is intended to popularise football among youth and use the sport as a tool to enhance members socially, physically and mentally and divert them away from socially undesirable activities. This activity is meant to kick off a series of grassroots training programmes, which we will have every three months at different fields throughout the district,” he said.

Sariah Best-Joseph, Divisional Head of Super J IGA commended Northern United for their selflessness. She encouraged the team to continue in this spirit of kindness by allowing others to share in their abundance.

In her words, “The more value you provide to others, especially those who need it, the more you are worth ultimately. With this mentality you will certainly get more and become better.”

CFL operators of Super J IGA supermarkets, is actively involved in sports sponsorship in particular at the youth, school and community levels.

CFL supports various World Environment Day initiatives

World Environment Day is celebrated every year on June 5th to raise global awareness of the issues affecting the environment and to take positive action to protect our eco-system, to conserve energy, reduce waste and to protect our planet.

To commemorate this year’s observance, Consolidated Foods Limited has taken a proactive approach to encourage its customers to think green and to use less plastic. From Wednesday June 3rd to Saturday June 6th all CFL Reusable Bags (Super J IGA, Mega J and gl foodmarket) will be priced at just $1.00.

The company is also inviting the public to visit Super J IGA La Tourney on Friday June 5th and Super J IGA Rodney Bay and gl foodmarket on Saturday June 6th to make an environmental pledge. CFL is partnering with the Ministry of Sustainable Development and the Rotaract Club of Gros Islet on the pledge initiative. Persons pledging will also get the opportunity to qualify to win exciting prizes.

This year the company has also thrown its support behind the Saint Lucia National Trust in hosting ‘World Wide Views 2015’; a global discussion on climate change and energy. CFL is one of the main sponsors of the event which provides a platform for St. Lucians to learn how to mitigate the impacts of climate change and influence policies that will shape their future and that of future generations. This is a free event which will take place at the Golden Palm Conference Room at Rodney Bay. Interested persons can contact the St. Lucia National Trust for more details.


Marketing Team presents cheque to NCF Executive Director- Madonna Monrose

Marketing Team presents cheque to NCF Executive Director- Madonna Monrose

We were very pleased to yet again contribute $25,000 to the work of the National Community Foundation (NCF) last Sunday during the 2015 National Telethon. The NCF has been around for 13 years and our company, CFL, has been one of the longest standing and most consistent donors of the entity. Apart from our annual $25,000 contribution to the NCF during the telethon, for the last five years we have donated all monies raised from our annual Yoplait Walk for Cancer to the organisation. This portion is used specifically to support breast cancer related medical requests. After last year’s walk the NCF received a cheque of $56,000.

The NCF assists people and organizations under eight key categories, youth-at-risk, elderly, retired persons, education of disadvantaged children (scholarship programme), healthcare for disadvantaged persons, assistance for homeless/disadvantaged persons, persons with disabilities, and the school and community chess programmes.

CFL staff advised to “Think like a Customer and Act like an Owner”

CFL 2015 Recognition and Training Award Winners

CFL 2015 Recognition and Training Award Winners

Consolidated Foods Ltd. (CFL) recognised thirty one team members last Saturday evening, for setting a leading example of the company’s core values and for excellent performance in various training courses. For the past ten years, the company’s annual recognition ceremony was held as part of its May Day activities. This year, the company decided to try something different, treating the awardees to a special Cocktail Reception and Awards Evening at the Windjammer Landing Villa Beach Resort.

In complimenting the awardees Managing Director Martin Dorville highlighted the importance of the team as the company’s most important asset and the driving force of CFL in a rapidly changing environment. He told the team that the living the company’s values is essential to CFL’s success.

Individual Training Award Winners and Top Store Awardees

Individual Training Award Winners and Top Store Awardees

“I am delighted to celebrate with you this evening. Your excellence, commitment and loyalty are displayed in various acts which bring out our values of Honesty and Integrity, Respect, Collaboration, Growth and Continuous Improvement, and Love and Care and make you CFL ambassadors. I urge you to continue to raise the bar for the benefit of our team, customers, company and the communities that we serve,” Dorville said.

As she applauded the winners, who received plaques, cash and other gifts, Guest Speaker Mrs. Thecla Deterville of Celestial Development acknowledged that “rewards always sweeten labour.” She reminded the team to continue to soar to even greater heights in their performance and character, while remaining responsive to change.

Guest Speaker Thecla Deterville presents Training Award for Top Store

Guest Speaker Thecla Deterville presents Training Award for Top Store

“We must also understand that it cannot be business as usual.  The business environment is a very dynamic one, and you who have been employed for say the last six to ten years have yourselves witnessed the rapid rate and the frequency with which change is occurring.  There is no point in saying, ‘this is how we did it’ and to believe or expect that this is how it has to be done now and this is how it will be done in the future. Change is inevitable and we must demonstrate a willingness to learn new things, because there is always so much more that we can all learn,” she said.

Team development through training continues to be a strong area of focus for the retail company.  This was evident on Saturday evening, through trophies presented to individual team members and the stores which excelled at training in various retail programmes.

Super J IGA stores at Rodney Heights, La Clery and Sunny Acres received honours as the top three stores who showed high levels of commitment training.

“Fresh Frozen” brand of products are currently On Voluntary Recall

If you have purchased any of the items on the list below at a CFL store please:

  1. Cease consumption of the product IMMEDIATELY and;
  2. Return the unused portion of the product to the CFL store where purchase was made for a full refund.

Click here for more details